Launch of Akwaaba Magic Abusa on GOtv Ch 108
Accra, Ghana, 2 May 2022: The MultiChoice Group is set to introduce a new, exciting channel: Akwaaba Magic Abusua. The channel will go live on Monday 2 May 2022 at 4 pm (GMT) and will be targeted to GOtv customers with the aim of giving more customers exhilarating local content at a competitive price.
The new offering has been positioned as a game-changer in the Ghanaian television and entertainment space where the market can look forward to iconic and high-quality titles that were showcased on Akwaaba Magic such as season 1 of the epic weekly telenovela - Dede, the dramatic serving To Have To Hold, as well as Inside Out (an adaptation of the hit South African series The Housekeepers). The channel will also premiere authentic Ghanain movies as well as Sankofa, a classic reality show that rekindles broken relationships. Viewers can also look forward to the hit television series Gomora, (dubbed) which will open a window to family viewing where authentic local stories meet international narratives.
In anticipation of this value offer, Kennedy Dankyi-Appah, Channel Head for Akwaaba Magic confirmed his excitement about being able to extend the opportunity for engaging entertainment that was previously not open to the GOtv Supa, Gotv Max, GOtv Plus and Value Customers .
Dankyi-Appah further expressed his enthusiasm about spearheading Akwaaba Magic Abusua as well as the investments that have been injected by MultiChoice to ensure growth and accessibility of local high quality content in areas where it operates. “We are proud of the role that we are currently playing in the tv and entertainment sector in Ghana and will continuously study sociographic and economic factors that influence consumption in a competitive market and adjust ourselves accordingly to ensure that we are providing relevant and topical content at a great value,” he said.
Alex Okyere, Managing Director, MultiChoice Ghana explains “a major part of our mission as a business Ghana in is to support the film and television industry using platforms like the new Akwaaba Magic Abusua to deliver rich, authentic and diverse Ghana storylines into the hands and homes of millions across the continent.” He added, “the new Akwaaba Magic Abusua channel affirms the strong potential of the film and creative industry to become a major contributor to the GDP of Ghana and MultiChoice is committed to be partner in this growth agenda.”
Shows To Look Out For On Akwaaba Magic Abusua, DStv ch149, AND GOtv ch108
Dede S1: Monday to Friday at 8.00 pm (30 min)
To have and to hold S1: Tuesday and Wednesday at 9.00 pm (30 min)
Inside Out S1: Thursday at 9. 00 pm (30 min)
Sankofa S1: Fridays at 9.00pm (30 min)
Ghanaian Movies: Monday to Thursday at 9.30 pm (reruns), Fridays at 9.30 pm (fresh runs) and Saturday to Sunday at 9.00 pm (fresh runs).
Alex Okyere concludes that “even though the channel will broadcast in English films, shows and other content in the other Ghanaian languages are welcome provided they are subtitles in English.”
ABOUT AKWAABA MAGIC ABUSUA
Akwaaba Magic Abusua is a 24-hour general entertainment channel suitable for family viewing. The channel will showcase a mix of authentic content for the Ghanaian market ranging from Drama, Telenovela, Comedy, Music, Movies as well as Reality Shows.
Akwaaba Magic Abusua will be available on the following packages: GOtv Supa , GOtv Max , GOtv Plus and GOtv Value.
About MultiChoice Group
MultiChoice Group (MCG), which was listed on the Main Board of the JSE on 27 February 2019, is one of the fastest-growing video entertainment providers globally, delivering entertainment products and services to 20.9m households across 50 countries on the African continent. Its track record of more than 35 years is reflective of a commitment to providing audiences with only the best local, sports, and international content.
MCG’s strong partnerships with distributors, installers and telecommunication companies, along with its well-established payment solutions, competitive pricing and choice of viewership packages continue to secure its place in the global market, while also providing solutions unique to the African market.
Its direct-to-home (DTH), digital terrestrial television (DTT) and over-the-top (OTT) solutions enable the business to stay relevant and aligned to changing consumer habits while capturing new markets.
Content is at the very core of the business. MCG aims to deliver quality content anywhere, anytime and on any device through a comprehensive video entertainment offering at different price points. As pioneers in African video entertainment, MCG plays an important role in making information and entertainment easily accessible to Africans.
MCG aims to secure content rights in a manner that is cost-effective and reflective of the diversity of its audiences. Its substantial portfolio includes award-winning local content (a key differentiator in its service offering), a leading sports offering (including production capabilities) and access to international content, which is all shared on the group’s platforms: DStv, GOtv, Showmax, M-Net and SuperSport.
MCG has superior technology capability through the security solutions that Irdeto, its technology company, brings to the group. These solutions enable MultiChoice to protect its investment, create new offerings and combat cybercrime. With more than 50 years’ expertise in software security, Irdeto’s software security solutions and cyber services protect over 6bn devices and applications for some of the world’s best brands.